Ever wanted to tune into climate news but didn’t like to hear just bad news? For Qiyun Woo—aka @theweirdandwild—the answer lies in colour, creativity, and community. Known for her vibrant comics, quirky characters, and refreshingly approachable climate content, Qiyun has carved out a unique space where art meets environmental activism.
A Singaporean environmentalist, illustrator, and podcast host, Qiyun doesn’t just raise awareness—she makes sustainability fun. Her content breaks down complex climate topics in a way that’s accessible and engaging, helping people better understand the world around them (and what they can do to protect it).
In the saturated world of influencer marketing and KOL marketing in Singapore, Qiyun stands out by being entirely herself: a little weird, a little wild, and totally inspiring. Here are five facts that prove it.
1. She’s Basically the Steve Irwin of Climate Art
When Steve Irwin, the legendary Australian wildlife educator and TV personality, passed away, nine-year-old Qiyun was devastated. But his passion sparked something in her—a deep appreciation for nature and the living things within it, even the “less cuddly” parts of it. For instance, she admits that crocodiles are not the most charismatic animals in her eyes, but Steve’s unique way of introducing such creatures to everyone made her incredibly excited. Today, she’s doing for the environment what Steve did for reptiles: making people care through enthusiasm and storytelling.
2. She Became an Artist by Accident (And Nailed It)
Qiyun never planned to be an illustrator. But at 21, she doodled on a new tablet, and boom—The Weird and Wild was born. Her secret sauce? Minimalist characters. Forget hyperrealistic drawings or aesthetic overload. Qiyun’s characters are delightfully simple—basically blobs with limbs and googly eyes. Why? Because she didn’t want the characters to distract from the message.
The result? Relatable, funny, and instantly recognisable guides that walk followers through eco-friendly habits and breaking environmental news. This quirky, low-pressure style isn’t just cute—it’s a genius influencer marketing strategy. By keeping visuals simple, she pumps out content fast, making climate activism accessible to everyone.
3. She Hosts a Podcast Called Climate Cheesecake
When she’s not drawing, Qiyun dishes out “sweet, digestible” climate chats on her podcast, Climate Cheesecake. Guests geek out over everything from the reproductive habits of dung beetles to why chickens are causing a global crisis. It’s weird, wild, and proof that sustainability doesn’t have to take itself too seriously.
4. She’s Fighting for Singapore’s Hidden Wilderness
Singapore may look like a concrete jungle, but it’s lost 40% of its biodiversity in 200 years. Qiyun uses her platform to spotlight clashes between urban sprawl and nature, like saving forests vs. building housing. Her comics turn local issues into global conversations, reminding followers that even cities have wild hearts worth protecting.
5. She’s an “Imperfect Environmentalist”
Qiyun keeps it real: she admits to eco-hypocrisy (hello, occasional plastic use!) and burnout from doomscrolling climate disasters. “I have to balance urgent posts with hopeful ones,” she says. But that’s why her audience loves her—she’s not a saint, just a human navigating an unsustainable world while pushing for change.
Conclusion
Qiyun Woo isn’t just another creator—she’s a community builder, a hype woman for nature, and a master of making the mundane magnificent. Between her BBC 100 Women recognition and her 20K-strong follower squad, her impact is undeniable. But ask her, and she’ll credit her support system: friends who share her posts, family who drive her to events, and followers who geek out over thrift stores. In a world that often feels chaotic, The Weird and Wild is a reminder that creativity, not perfection, might just save the planet.
Interested in partnering up with influencers like Qiyun Woo? GetKobe thrives on matching brands with influencers who don’t just promote—they inspire. Our team digs deep to find voices that mirror your mission, whether you’re an indie skincare startup or a global tech giant. Ready to transform passive scrollers into passionate advocates? Reach out now—let’s create creative influencer marketing campaigns that don’t just trend, but endure.
Image Credit: @theweirdandwild
