In today’s buzzing world of influencer marketing, some personalities effortlessly capture the spotlight. Among famous influencers in Singapore, one name that’s creating a buzz is EstelleFly. Once part of a Japanese idol group, she’s now blazing her own trail as a solo artist, YouTuber, and social media star. Curious about what makes her so special? Here are 5 fun facts about EstelleFly that explain why everyone’s talking about her!
1. She Was a Japanese Idol Before Going Solo
Before EstelleFly became a solo sensation, she was part of Sea*A, a Japanese idol group. But in 2013, she decided to break away and explore her own creative path. This bold move is a big deal because Japanese idol groups often stick together for years, and going solo can be risky. Yet, this choice gave her the freedom to develop a unique blend of pop and R&B that she loves—think catchy hooks mixed with dance beats inspired by K-Pop stars like IU and Taeyeon.
2. She’s Performed Alongside Some Huge Asian Music Icons
EstelleFly isn’t just an influencer—she’s a seasoned performer! During her time with top Japanese talent agency HoriPro, she opened for big names like May’n and even shared the stage with artists such as Tokyo Girls Style, Big Bang’s Seungri, and Baby Metal. And when she stepped into the Singapore music scene, she had the honour of opening for Korean idol group Red Velvet—a massive achievement that many artists dream of!
3. Her First Singaporean Single is All About Unrequited Love
In 2018, EstelleFly burst onto the Singapore music scene with her debut digital single, “Blue.” This groovy R&B-pop track beautifully expresses the bittersweet emotions of a girl’s first experience with unrequited love. More than just catchy, the song reveals a tender, heartfelt side of EstelleFly that quickly resonated with her fans.
4. She’s Also a TV Host and Actress
EstelleFly’s talents don’t stop at music and social media. She’s co-hosted a popular YouTube talk show, Uncensored, on INcentral and hosted web series like Frame Arms Girls for Japanese company Kotobukiya. In 2019, she debuted as a lead actress in the Toggle series Emerald Hill High and also took on the roles of game-master and host for MTV Asia’s THE SHOW Ultimate Fan Search. Talk about versatility!
5. Big Brands Love Her Genuine Vibe
What really makes EstelleFly stand out in the crowded world of influencer marketing is her authenticity. With a loyal Instagram following and a growing YouTube community, she’s caught the attention of big names like Maybelline and Jeric Salon. These brands appreciate her honest and approachable style, which makes her endorsements feel natural and trustworthy—key ingredients in today’s influencer-driven campaigns.
Conclusion: Why EstelleFly is One of Singapore’s Most Exciting Influencers
From breaking free of the Japanese idol mould to creating catchy solo hits, stepping into acting and hosting, and becoming a go-to influencer for major brands, EstelleFly is a multi-talented force to watch. Her journey shows how influencer marketing today is about more than just numbers; it’s about real connection, creativity, and authenticity.
If you’re a brand or marketer looking to harness the power of influencer marketing, partnering with influencers like EstelleFly can make all the difference. Platforms like GetKobe are designed to simplify this process by connecting you with the perfect influencers tailored to your campaign goals. Whether you want to grow your brand, drive sales, or build a loyal community, GetKobe offers advanced tools and a curated network of influencers to help you maximise your ROI. With GetKobe, you can discover authentic creators who resonate with your audience, track campaign performance in real-time, and collaborate seamlessly to craft compelling stories that truly engage.
Contact us today and unlock the full potential of influencer marketing with the right talent by your side.
Image Credit: @estellefly
