The faces behind Malaysia’s most-followed social feeds aren’t just creating content—they’re setting trends. Social media in Malaysia is thriving, and KOL marketing has become one of the most powerful ways for brands to connect with audiences through trusted and influential voices. Among the bustling digital landscape, a select group of Malaysian Chinese influencers has risen above the rest, captivating followers with fashion, lifestyle, beauty, travel, and entertainment content that inspires, entertains, and engages.
These influencers aren’t just trendsetters—they’re storytellers and cultural tastemakers, blending personal experiences with eye-catching visuals and relatable narratives. From sharing fashion tips and travel diaries to offering glimpses into their personal lives, they’ve mastered the art of connecting with their audiences in a way that feels authentic and engaging.
For brands looking to leverage KOL marketing or social media enthusiasts hunting for their next favourite creator, these ten influencers are shaping Malaysia’s online scene—and are impossible to ignore.
1. Qiu Wen (@quiwen1014) – 935K Followers
Qiu Wen is a rising star in the Malaysian influencer scene, captivating over 935K followers with her vibrant and relatable content. She delights her audience with fashion tips, beauty insights, and candid glimpses into her daily life, turning her Instagram into a hub of inspiration. Beyond her engaging style, Qiu Wen’s warmth and authenticity foster a genuine bond with her community. In May 2025, she embraced a new chapter of her life with the arrival of her baby boy, affectionately known as Baby Captain (小队长), adding a heartfelt and personal touch to her journey.
2. Christinna Kuan (@ms_kuan) – 916K Followers
Christinna Kuan, better known as Ms. Kuan, is a prominent figure in Malaysia’s influencer landscape with an impressive following of 916K. She captivates her audience with chic fashion looks, breathtaking travel adventures, and lifestyle content that resonates across diverse audiences. Renowned for her ability to seamlessly blend high fashion with everyday style, Christinna has established herself as a go-to inspiration for fashion lovers and trendsetters alike.
3. Michiyo Ho (@michiyo_ho) – 1.3M Followers
With an impressive 1.3 million followers, Michiyo Ho has cemented her place as a powerhouse in Malaysia’s influencer scene. Her content blends travel, beauty, and fitness, showcasing her dynamic personality and multifaceted lifestyle. Known for her uplifting energy and authentic connection with her audience, Michiyo has built a loyal community, securing her status as one of the region’s most influential voices.
4. Phei Yong (@pheiyong) – 1M Followers
With 1M followers, Phei Yong has carved a niche as one of Malaysia’s most versatile influencers. Best known for his comedic skits, entertaining vlogs, and lifestyle content, he brings humour and light-heartedness to everyday situations. His relatable, down-to-earth personality has earned him a loyal following, with fans eagerly awaiting his next piece of content.
5. Priscilla Abby (@priscillaabbychai) – 532K Followers
Priscilla Abby is a multifaceted talent in Malaysia’s influencer landscape, balancing her role as a content creator with her passion for music. With 532K followers, she shares a mix of her latest songs, stylish looks, and glimpses into her personal life. Priscilla’s authenticity and dedication to her craft resonate strongly with her audience, making her both a beloved singer and an inspiring influencer.
6. Chang Yong (@changyonggggg) – 953K Followers
With 953K followers, Chang Yong has built a strong presence through his humorous and creative content. Renowned for his viral comedic videos and light-hearted approach, he captures the fun side of everyday life. His playful, engaging style has earned him a devoted audience, with fans turning to his posts for laughter and joy. In March 2025, Chang Yong marked a new milestone in his personal life when he got married, a moment warmly celebrated by his followers.
7. Yvonne Chua (@yvonnechua) – 547K Followers
Yvonne Chua is a beauty and lifestyle influencer with 547K followers who turn to her for makeup tutorials, skincare tips, and fashion inspiration. Known for her expertise and effortlessly stylish looks, she has become a trusted source for all things beauty. Beyond her content, Yvonne embraces motherhood and frequently shares heartfelt moments from her family life. She is a proud mum to two daughters — Hannah and her second child, Diana, whom she welcomed in March 2025 — adding a warm and relatable touch that deeply resonates with her audience.
8. Jestinna Kuan (@jestinna) – 867K Followers
Jestinna Kuan, with 867K followers, is celebrated for her impeccable fashion sense and captivating travel diaries. She frequently collaborates with leading brands, highlighting the latest trends and must-visit destinations. Beyond her influence in fashion and lifestyle, Jestinna is also the founder of CHUBEE, a pet supplement brand, and SISCLUB, a modern pet accessories and lifestyle label. Her elegant style, inspiring travel content, and entrepreneurial spirit make her a standout figure in Malaysia’s influencer landscape.
9. Diorlynn Ong (@diorlynn) – 864K Followers
Diorlynn Ong has amassed a dedicated following of 864K with her captivating content spanning fashion, beauty, lifestyle, and creative makeup looks. She is particularly known for her elaborate cosplay transformations, which showcase her artistry and flair. With a polished aesthetic and engaging personality, Diorlynn connects deeply with her audience, cementing her status as one of Malaysia’s leading influencers.
10. Cherry Haw (@cherryhaww) – 400K Followers
Cherry Haw, with 400K followers, rounds out our list as a beloved Malaysian influencer. Her content is a delightful mix of fashion, beauty, and personal vlogs, often featuring heartfelt moments with her son, Aldric. Known for creating visually appealing and relatable posts, Cherry has earned a dedicated following. Her genuine and engaging approach resonates deeply with her audience, making her a cherished figure in the influencer community.
Conclusion
Whether you’re a brand looking to make a mark in Malaysia’s market or an individual seeking inspiration in fashion, beauty, and lifestyle, these top 10 Malaysian Chinese influencers offer a wealth of engaging content. From hilarious skits and creative cosplay to stylish outfit ideas and travel adventures, they bring a unique flair to the digital space.
Despite the myths surrounding influencers, leveraging them to connect with audiences remains one of the most powerful strategies in today’s digital age. KOL marketing allows brands to reach the right audience with authenticity and creativity, cutting through the noise of traditional advertising. Kobe offers a comprehensive influencer marketing platform to help you tap into this potential, connect with the perfect influencers, and amplify your brand’s reach. Don’t wait—contact us to learn how influencer marketing can elevate your brand and drive meaningful engagement.
