Before Kobe:

Hotsoup is a relatively new soup retailer in the market (operates online). Hence it needs to compete with already popular competitors such as Soup Spoon. Therefore, Hot Soup was trying to find its niche and cater to a specific target group, like health-conscious eater and those who prefer home-cooked food.

After Kobe:

Delectable soup that tastes like home and is just as nutritious, this message is certainly permeated through the influencers’ posts – presenting potential customers with a new choice for their comfort food at home.


72,763 outreach + 6,950 engagements.