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Kobe Case Study - vivoCITY

Campaign Result

No. of Creators

6

No. of Content

6

Outreach

132,400

Markets

Singapore

Platforms

Xiaohongshu/
Little Red Book

Creators Paired

Kobe XiaoHongShu Creator
Kobe XiaoHongShu Creator
Kobe XiaoHongShu Creator

@Vivian小辣椒在新加坡

  • Chinese expat in SG
  • Known for sharing places to visit and where to travel/eat in SG
  • 13.9k following

@Nicole.Q妮小可

  • Chinese expat currently in Singapore
  • Known for sharing travel and lifestyle content and places to explore in SG
  • 31.1k following

@Starry秋秋

  • Chinese expat currently in Singapore
  • Known for her lifestyle and tips on places to visit around SG
  • 14.9k following

@stormscape 尼克 

  • Foodie, lifestyle, travel 
  • Shares captivating videos on the different contents using AI voiceover
  • 13.4k following
Kobe XiaoHongShu Creator

@小欣 Kerryn

  • Rising creator on XHS
  • Known for her couple content & places to visit and explore in SG
  • 24.1k following

 

Kobe XiaoHongShu Creator

@yoki是胶片控 

  • Chinese expat currently in Singapore
  • Known for her sharing places to visit and the latest events in SG
  • 35k following

 

Content Created