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Empower Influence and Create Impact
At our company, we are driven by a singular purpose: to bring the best influence to brands. We understand that the most powerful marketing isn’t what you say about yourself—it’s what others say about you. In a world where the power of marketing has shifted from brands to consumers, we believe that the most memorable stories are told not by brands, but by people. Join us, and be part of a team that is at the forefront of this marketing revolution.
Grow and Develop with Us
We are committed to your growth. With continuous learning opportunities, mentorship, and a clear path for career progression, you’ll have everything you need to thrive and reach your full potential. Your development is our priority.
Innovate and Create
We foster a culture of innovation and creativity, where new ideas are not just welcomed—they’re encouraged. Here, you’ll have the freedom to think outside the box and bring your unique vision to life.
Collaborate and Thrive
We believe in the power of teamwork. Our collaborative culture ensures that every voice is heard, and everyone feels a sense of belonging. Together, we achieve more.
Benefits
– Sabbatical Leave: Recharge and refresh with our sabbatical leave, giving you the time you need to pursue personal passions or simply take a break.
– Birthday Leave: Celebrate your special day with a day off—because your birthday should be all about you.
– Christmas Gift Allowance: Enjoy a little extra holiday cheer with our Christmas gift allowance.
– Hybrid Work: Flexibility is key. With our hybrid work options, you can work from home or the office, whichever suits you best.
– Learning and Training: We are committed to your growth, offering plenty of learning and training opportunities to help you advance your skills.
– Meet Influencers: Get up close and personal with influencers and industry leaders, building valuable connections along the way.
– Innovate and Experiment: Have a groundbreaking idea? Bring it to life in a safe environment where innovation is encouraged, and failure is seen as a stepping stone to success.
Posted 6 days ago

Global Strategy Director, KOBE

About the Role

As KOBE enters its next decade of growth, we are scaling from a Southeast Asia pioneer to a global influence marketing powerhouse. The Global Strategy Director plays a pivotal role in architecting this evolution — driving international expansion while steering Singapore’s marketing, sales, and account management performance to new heights. This role blends strategic vision, commercial leadership, and hands-on operational excellence — ideal for a growth-minded leader who thrives in both boardroom strategy and market execution.

Key Responsibilities

1. Global Growth & Strategy

  • Lead the design and execution of KOBE’s global expansion strategy across high-potential markets (e.g. China, Japan, Korea, SEA, Middle East). 
  • Conduct market opportunity assessments, define entry models, and set up local or partner-driven structures for scalability. 
  • Drive quarterly and annual strategic planning, setting revenue, margin, and partnership KPIs across global business lines. 

2. Singapore Leadership — Commercial & Client Success

  • Lead Singapore’s marketing, sales, and account management teams — ensuring synergy between brand growth, revenue generation, and client satisfaction. 
  • Translate global strategy into local execution plans that deliver measurable outcomes across pipeline, conversion, and client retention. 
  • Build and mentor a high-performing commercial team that embodies KOBE’s culture of creativity, agility, and accountability. 
  • Oversee go-to-market campaigns, sales enablement, and client portfolio management — ensuring Singapore remains a flagship market and innovation hub. 

3. Strategic Partnerships & Ecosystem Development

  • Identify and cultivate regional and global alliances with tech platforms, agencies, and key opinion networks. 
  • Lead co-marketing and co-innovation partnerships that strengthen KOBE’s positioning as the bridge between Asian creators and global brands. 
  • Build data-driven partnership scorecards and manage ROI across the ecosystem. 

4. Business Intelligence & Market Insights

  • Lead a cross-market insights team to monitor influencer, commerce, and digital trends across Asia and emerging regions. 
  • Translate data into actionable foresight, ensuring every major strategic move is supported by analytics and measurable outcomes. 
  • Regularly brief leadership on competitive movements, consumer shifts, and monetization opportunities. 

5. Cross-Functional Alignment & Leadership

  • Partner with the CEO and functional heads to align OKRs and ensure seamless collaboration between global strategy, operations, marketing, and sales. 
  • Champion strategic communication and alignment rituals — from global townhalls to leadership offsites — ensuring clarity and accountability. 
  • Build internal capability frameworks and training programs to uplift strategic thinking across teams. 
 

Who You Are

  • 10–15 years’ experience in strategy, commercial leadership, or business transformation within digital, media, or technology sectors. 
  • Proven success in leading both strategic and revenue-driven functions — ideally with regional or multi-market exposure. 
  • Deep understanding of influencer marketing, creator economy, and digital brand ecosystems. 
  • A connector and orchestrator — skilled in aligning diverse teams and translating strategy into measurable results. 
  • Excellent communicator with executive presence, able to represent KOBE globally and inspire internally. 

Success Metrics

  • Global strategy milestones delivered (expansion, partnerships, and revenue diversification). 
  • Sustained double-digit growth in Singapore’s commercial performance. 
  • Strong NPS, retention, and upsell metrics across key clients. 
  • Clear cross-functional alignment and operational efficiency across global and local teams. 
  • Growth of Singapore as the model market for KOBE’s global playbook.
 

Global Strategy Director, KOBE About the Role As KOBE enters its next decade of growth, we are scaling from a Southeast Asia pioneer to a...