Indonesia is home to 277 million people and has great economic potential that is overlooked by the rest of the world. As the largest economy in Southeast Asia, the growth is expected to increase at a steady rate. It is predicted that Indonesian’s economy will grow to 5.9% in 2023, up from 2022’s target of 5.2%.

People now rely on their devices for information instead of television or newspapers. Indonesians spend a huge amount of time online (8 hours 52 minutes), much more than the global average of 6 hours 58 minutes. As a result, more businesses are shifting their marketing strategy to modern ways. Social media is a powerful place to sell as it is one of the top ways consumers learn about a brand today. Hence, businesses are turning to influencer marketing to boost their social presence.