When Comfort Meets Content— Lifestyle Creators Who Feel It, Live It.
To bring AIRism’s everyday comfort to life, UNIQLO needed more than product shots—they needed authentic voices who could seamlessly showcase how AIRism fits into real daily routines.
Kobe identified lifestyle creators in Singapore and beyond who genuinely faced the heat, hustle, and sweat of daily life, making their experiences with AIRism relatable and believable.
From morning commutes to weekend escapes, these creators in Singapore and beyond embodied UNIQLO’s AIRism promise—cool, lightweight, and always ready. Set against the backdrop of warm, fast-paced urban living, the campaign showed how UNIQLO’s AIRism collection delivers comfort that moves with you. It wasn’t just worn—it was lived, breathed, and trusted across climates and cultures.
Through storytelling rooted in real activities, the campaign demonstrated the true value of breathability, quick-dry comfort, and versatility.
Because the best way to prove comfort? Let real people live it.
Kobe identified lifestyle creators in Singapore and beyond who genuinely faced the heat, hustle, and sweat of daily life, making their experiences with AIRism relatable and believable.
From morning commutes to weekend escapes, these creators in Singapore and beyond embodied UNIQLO’s AIRism promise—cool, lightweight, and always ready. Set against the backdrop of warm, fast-paced urban living, the campaign showed how UNIQLO’s AIRism collection delivers comfort that moves with you. It wasn’t just worn—it was lived, breathed, and trusted across climates and cultures.
Through storytelling rooted in real activities, the campaign demonstrated the true value of breathability, quick-dry comfort, and versatility.
Because the best way to prove comfort? Let real people live it.
