It is a childhood favorite
And has become a guilty pleasure of ours as adults
Bringing back the sweet memories of the past
Awaking nostalgic memories of our growing up years
Pepsi set out in 1893 to ‘create smiles for our Consumers by offering them unique moments, delighting them with our products, entertaining them with our brands, making their lives more enjoyable’.
With its century old brand name, it seemed like Pepsi was invincible. However, the presence of equally strong competitors, competing for shelf space and customers necessitated action. Just think about the sheer number of options that greet you the moment you step foot into a supermarket.