Sizzling, splattering, splashing.
Our bodies were long ago accustomed to rely on food for sustenance,
to be drawn towards the aromas of the tantalizing dishes.
But food is so much more than a means to survival, it is an experience.
It takes one on a rollercoaster ride – the thrill of experiencing something new,
the expectations we have before delving into our meals
and most importantly,
the many memorable moments families and friends share during mealtimes.
Pizza Hut started out on our sunny island in 1981. Ever since then, it has developed into the household brand it is today.
In the past decade, we bore witness to the rise of the likes of Grabfood, Deliveroo, FoodPanda. These food delivery services took our Little Red Dot by storm. They were readily incorporated into the fast-paced lifestyles of 21st century Singaporeans.
As a result, this phenomenon posed a threat to brick and mortar restaurants, Pizza Hut is one of them.