Where colours meet patterns.
Fashion becomes a form of expression,
and a creative outlet,
an extension of one’s personality,
a pictorial depiction of what one is feeling.
SaturdayClub started in 2012, “with the intention of dressing young people who are engaged with their culture and the environment, creates a casual yet cosmopolitan style.”
At the turn of the century, e-commerce begin to gain momentum. Today, online retail stores are now a ubiquitous part of the internet. Even traditional brick and mortar stores like Zara, H&M and Cotton On are building up their online profiles to gain an edge in retail, to grab a piece of this lucrative slice of pie.
Therefore, SaturdayClub’s entry into the already saturated market certainly necessitated a strategic direction.