Simon Khung, who goes by the name Simonboy online, is a living testament to the power of resilience and reinvention. After battling 16 years of drug addiction, he has transformed his life into a multifaceted career as an entrepreneur, actor, advocate, and social media influencer in Singapore.
Driven by a mindset of embracing every opportunity, he collaborates with some of the most recognisable personalities in Singapore, whether through promising business ventures or influencer marketing campaigns. His journey, fuelled by unwavering support and relentless determination, is an inspiring story of turning hardship into opportunity.
Here are seven intriguing aspects of his remarkable evolution.
1. Collected the Keys to His New Flat in February 2026
In February 2026, Simonboy shared that he had collected the keys to his new flat. The milestone marks a significant moment in his personal journey and reflects his continued progress in both life and career.
As his professional ventures expand and his online presence grows, this new chapter adds another dimension to his evolving story. For followers who have watched his journey over the years, the update highlights how much has changed since his early struggles.
2. Welcomed Baby Boy Sunny Khung in April 2025
In April 2025, Simonboy welcomed his son, Sunny Khung. The announcement marked an important personal milestone that was widely shared with his followers online.
Over the years, his audience has watched his journey unfold across different chapters of life, and the arrival of his baby boy added a new dimension to his public story. As he continues balancing entrepreneurship, content creation, and collaborations, this latest update reflects how his life has evolved both on and off screen.
3. Bought His Partner a Five-Figure Diamond Rolex as a Token of Gratitude
Chloe—known online as Simongirl—has been a pillar of support throughout Simonboy’s transformation. Despite working a “very normal job” and earning a modest salary, she stood by him through thick and thin and was pivotal to his success. Now that Simonboy’s ventures have flourished, including the establishment of his marketing and creator agency, Peace Street Productions, he regularly returns the favour in many ways such as gifting her a luxurious five-figure diamond Rolex—a symbol of gratitude for her steadfast support during his times of hardship.
4. The Proud Owner of His Own Production Company and Clothing Brand
Simonboy’s entrepreneurial journey began with the launch of his clothing brand, CHANCE. With the invaluable support of his then-girlfriend Chloe, they managed to set up an online platform to sell his tees and the venture eventually became profitable. Not one to rest on his laurels, he later founded Peace Street Productions, a marketing and production company committed to bringing creative stories to life. As CEO and a passionate director, Simonboy transforms everyday challenges into engaging skits and reels that resonate with audiences across Singapore.
5. Appointed as the Singapore Anti-Narcotics Association’s First Ambassador
In a role that underscores his commitment to giving back, Simonboy was named the first ambassador for the Singapore Anti-Narcotics Association at a charity gala in June 2024. His responsibilities during this year-long appointment include delivering anti-drug talks in schools, mentoring at-risk youth, and creating compelling social media content featuring stories of recovery. Drawing from his own experiences with addiction, Simonboy remains dedicated to supporting those in recovery even beyond his official duties through KOL marketing partnerships with health brands like Nicorette.
6. Ventured into the F&B Industry
Simonboy also expanded into the food and beverage sector in recent years. He co-founded Singabola, a chicken rice stall that debuted at Yishun Industrial Park before opening a second outlet at Keat Hong Community Centre.
He later launched Kenwa Orenji, an Omakase restaurant, together with business partners Kenny Thum and Kit Hong Seng. While both ventures have since ceased operations, they marked another chapter in his entrepreneurial journey and reflected his willingness to explore opportunities beyond digital media.
7. Dipped His Toes in the World of Theatre
Simonboy’s creative flair on TikTok soon captured the attention of notable local directors. His film debut began with the 2023 Chinese New Year movie The King of Musang King by Jack Neo. Overcoming initial anxiety as a newcomer in the film industry, he later completed filming for last year’s CNY film King of Hawkers by Kelvin Sng. Alongside these projects, Director Boi Kwong expressed interest in casting him for an upcoming film about school bullies—a connection fostered through fellow internet celebrity Mayiduo 马一朵.
Conclusion
Simonboy’s evolution paints a vivid portrait of transformation. From addiction to advocacy, from instability to fatherhood and home ownership, his journey illustrates that reinvention is not defined by a single success but by consistent growth.
Today, he stands not only as an influencer or entrepreneur but as a father, homeowner, and role model. His story reminds us that setbacks can become stepping stones and that resilience, paired with support, can create lasting change.
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