Let’s be real: Instagram can be a dumpster fire, but it’s also a goldmine for inspiration—especially when you’re knee-deep in diapers and desperate for proof that “stylish mum” isn’t an oxymoron. Motherhood transforms everything, from your body to your priorities, and suddenly, your pre-baby wardrobe of sky-high heels feels like relics from another life.
Books? Helpful. But watching real mums rock school runs in sneakers and statement coats? That’s the stuff. Social media serves up raw, relatable glimpses into modern parenting—no airbrushing required. These women aren’t just surviving; they’re thriving, merging #OOTDs with snack-time chaos. They’ve mastered the art of keeping their spark alive while raising tiny humans, proving you can love both your kids and your shoe collection.
From nursery decor inspo to postpartum glow-ups, these mum influencers are rewriting the parenting playbook. Whether you just need a style pick-me-up or you’re after influencer marketing gold, here are 10 Singaporean mums serving looks, laughs, and life hacks.
1. Melissa Celestine Koh (@melissackoh) – 281K followers
Melissa Celestine Koh is the Singaporean mum who makes “having it all” look achievable (and chic AF). Her feed? A curated blend of family snapshots, polished outfits, and real talk about mum life. Whether she’s sharing stress-busting hacks or styling midi dresses for playground duty, Melissa balances aspirational vibes with down-to-earth charm. As a seasoned player in KOL marketing in Singapore, she partners with brands that align with her ethos—think practical parenting tools and luxe-but-wearable fashion. Beyond the ’gram, she’s an entrepreneur proving that motherhood and ambition can coexist flawlessly. Pro tip: Check her Stories for genius “mumiform” ideas (read: elevated leggings-and-blazer combos) that work for Zoom calls and diaper changes.
2. Mongchin Yeoh (@mongabong) – 316K followers
Mongchin’s magic lies in her authenticity. A beauty guru turned mumfluencer, she serves up makeup tutorials between school pickup lines and honest takes on postpartum fitness. Her secret sauce? Relatability. Whether she’s raving about a $20 serum or juggling toddler tantrums, Mongchin’s content feels like catching up with your most honest friend. Follow her for unfiltered motherhood moments and tips on looking glam even when you’re running on three hours of sleep.
3. Naomi Neo (@naomineo) – 996K followers
Naomi’s the OG Singaporean influencer who’s mastered the pivot from lifestyle blogging to mum content. With nearly a million followers, she shares everything—from diaper blowouts to launching her beauty brand, Empath. Her genius? Turning mundane mum moments into viral gold. Naomi’s blend of humour and vulnerability makes her a powerhouse in the influencer scene, partnering with family-friendly brands while keeping it real about work-life balance. Her feed is equal parts baby giggles, skincare routines, and reminders that it’s okay to not have it all figured out. Don’t miss her “Mum vs. Toddler” series—it’s pure chaos (and solidarity).
4. Bertilla Wong (@bertillawong) – 37.5K followers
Bertilla’s the queen of “mumpreneur” style. Co-founder of local label The Closet Lover, she started her brand as a student side hustle and grew it into a fashion staple. Her Instagram feed is a mix of effortless outfits, wellness tips, and cheeky snaps of her son “Little Bun.” Bertilla’s approach to marketing is subtle but savvy—she weaves brand collabs into her daily life, whether she’s reviewing strollers or styling her own designs. Follow her for capsule wardrobe hacks and mum-and-me matching sets that even dads will steal.
5. Debbie (@debbwie) – 482K followers
Debbie’s feed is a serotonin boost—think tropical vacations, bold prints, and her kiddo photobombing mirror selfies. She’s proof that motherhood doesn’t mean ditching your personal style. As a rising star in the online space, Debbie partners with travel and fashion brands to showcase jet-setting with kids (yes, it’s possible).
6. Andrea Chong (@dreachong) – 309K followers
Andrea’s the definition of a multi-hyphenate: taekwondo black belt, scuba diver, and founder of fashion label GOOD ADDI+ION. Her Instagram serves runway-worthy looks alongside mum-life snapshots, making high fashion feel accessible. Andrea also bridges luxury brands and everyday mums with her DC Edit platform. Follow her for trend forecasts and proof that you can slay boardrooms and baby showers.
7. Midi (@midiforreal) – 386K followers
Midi’s the mumfluencer who keeps it real. From postpartum rants to travel hacks with toddler Jojo, her content is equal parts chaotic and heartwarming. Her tip? “Baby spam is cute, but boundaries are cooler.” Recent win: A viral reel about surviving flights with toddlers using nothing but stickers and sheer willpower. Follow her for laughs, relatable fails, and the occasional makeup tutorial filmed during naptime jail.
8. Jasmine (@jasminelhr) – 136K followers
Jasmine’s feed is a masterclass in polished mum aesthetics. Think curated travel diaries, designer totes doubling as diaper bags, and skincare routines squeezed into naptimes. Her collaborations with luxury brands highlight her knack for influencer marketing—proving that motherhood can be both glam and genuine. Recent flex: A Parisian-themed birthday party for her little one that had us questioning our Pinterest skills. Pro tip: Her “10-minute glam” routine uses multitasking products even sleep-deprived mums can handle.
9. Liz (@kylolizy) – 89.1K followers
Liz’s journey—from marriage to motherhood to navigating co-parenting—is a rollercoaster she shares with raw honesty. Her “postpartum glow-up” content resonates with mums rebuilding their identities, and her partnerships with wellness brands blend seamlessly into her narrative. A lesson in resilience (and killer athleisure). She’s now documenting her twin pregnancy with humour and grace, proving life’s plot twists can be styled flawlessly. Don’t miss her “Single Mum Era” playlist—equal parts empowerment and catharsis.
10. Nicole Low (@nicolekittykatx) – 267K followers
Nicole’s the Google strategist by day, luxe fashionista by night. Her feed mixes boardroom blazers, travel diaries, and sweet snaps of baby Scott, bridging corporate savvy and mum life and showing you can crush deadlines and playdates. Follow her for productivity hacks and proof that “mum guilt” doesn’t own her closet.
Conclusion
Motherhood might be messy, but style doesn’t have to be. These influencers remind us that raising kids and rocking trends aren’t mutually exclusive—they’re just better with coffee and dry shampoo. Hit follow, and thank us later.
Want your brand to stand out in the world of fashion-forward mums? GetKobe makes it easy to collaborate with stylish, influential mum influencers who know how to connect with modern families. From everyday elegance to elevated essentials, we match you with trendsetters who can authentically showcase your brand. Let’s make your next campaign a runway success—connect with GetKobe today.
