Influencer Marketing Hong Kong
Thanks to its ideal location in Asia’s economic powerhouse,Hong Kong has grown into a trade and financial hub, as well as a known tourist destination. Hong Kong is a magnet for global businesses since it is only four hours away from the region’s key markets. Over 2,400 multinational businesses have set up their regional headquarters in the country. Furthermore, Hong Kong is involved in the Belt and Road Initiative (BRI). The BRI will no doubt be one of the driving force behind Hong Kong’s economic and social development.
As a leader in global creative output, Hong Kong is seeing a fast adoption of digital technologies. The growth of the digital landscape has resulted in an increase in demand for digital advertising and marketing services. The internet advertising spend is expected to reach US$1.1 billion by 2025. And, according to Anymind, one of the most important trends we should be aware of is influencer marketing.
HONG KONG: SOCIAL MEDIA MARKETPLACE
Hong Kong has one of the fastest internet connections in the world, with 99% 5G coverage. Hence, it is not surprising that the country has a large population of active social media users. They adopt new online channels well, making it simple to interact with them on social media platforms. As a result, more marketers are jumping on board the online content trend in order to achieve their marketing goals.
92%
Internet
Penetration
Rate
85.6%
of Hongkongers Are
Active Social
Media Users
1H 57Min
Average Daily Time
Spent Using
Social Media
Our Influencers
@SWTTTT_
@NATALIEFTM
@NICOLA.YU
@KIERANHO
@3xcvelez
@letitfly.aki
@scarlettchann
@karenemak
Successful influencer markeTING campaigns
Shangri-La Boutique
As we inch nearer to Christmas, it’s also the time of the year where the surfing for gifts and hosting of Christmas party begins. Discover a new shopping experience with Shangri-La Boutique along with the content creators. Content creators shopped through their wishlists and shared their incredibly simple shopping experience. They discussed the Shangri-La boutique’s unique selling points as they unboxed and mentioned their purchases. Nothing beats spreading the love with a promo code!
Total Outreach: 467,661
Engagement Rate: 1.62%