Influencer Marketing China
From economic development to market size, China always ranks first place in the world. Now that China is the first to apply 5G technologies, there is no doubt that China’s Internet model will lead the world in the future.
China has emerged as a global force in several areas such as internet technology, mobile devices and e-commerce. As the world’s largest e-commerce market, digital marketing has become a priority to many businesses operating in China. Marketing in China is done in a variety of ways, the most common of which are text and photos, live, short videos, and offline activities. As the current trend is based on original content, influencer marketing has grown in popularity in recent years. Because of the opportunities it can bring, the influencer economy is being incorporated into the country’s long-term development plans.
CHINA: SOCIAL MEDIA MARKETPLACE
Despite having different social media players, China has a competitive market. China’s influencer marketing market is always one step ahead of the world and delivers strong results. Thus, it is unsurprising that the influencer economy grows year after year. According to the National Bureau of Statistics of China, the market is expected to reach around US$1,305 billion by the end of 2025.
65.2%
Internet Penetration
Rate
64.6%
of Chinese Are
Active Social
Media Users
2H 04Min
Average Daily Time
Spent Using
Social Media
Having a diverse social media ecology, there are various types of social platforms in China. They are mainly divided into the following six types: social media, news and knowledge, short video, e-commerce, live platforms and vertical platforms.
These platforms are the key operating platforms. Among them, Weibo, WeChat, TikTok, bilibili and Red小红书 are the top five social platforms in China.
- WeChat is the biggest instant messaging social platform.
- Weibo is the largest and the most influential omni-media social platform.
- Douyin is the most popular social media platform for short videos.
- Bilibili is the largest video-sharing social platform themed around animation, comics and games (ACG).
- Red(小红书) is a beauty and fashion note sharing platform and the fastest growing cross-border e-commerce platform in China.
Our Influencers
kakakaoo
张大奕eve
费启鸣
周扬青
李佳琦austin
papi酱
李子柒
深夜徐老师
密子君
办公室小野
Successful influencer marketing campaigns
A successful Influencer Marketing campaign can range in size from a small scale to a large scale campaign. Moreover, what’s important is the amount of outreach and engagement each influencer brings in. Depending on the content angle for each campaign, we look at different metrics to bring in a set of audiences that allows your brand objective to be heard. Importantly, it is time to keep up with the trend and dive into Influencer Marketing for a different set of audiences that you have never reached before.