Influencer Marketing Vietnam
Vietnam is one of Southeast Asia’s fastest-growing digital economies, driven by a young, mobile-first population and increasing internet adoption. According to recent market estimates, Vietnam’s digital economy is projected to reach approximately US$52 billion by 2026, supported by the rapid growth of e-commerce, digital payments, and online services.
As digital consumption continues to rise, influencer marketing in Vietnam has become an important channel for brands seeking to engage consumers and drive product discovery. Platforms such as Facebook, TikTok, Instagram, and YouTube play a significant role in shaping purchasing decisions, while the continued growth of social commerce and creator-led content is driving demand for influencer marketing across industries.
VIETNAM: SOCIAL MEDIA MARKETPLACE
Vietnamese companies have started a string of new social networks in a bid to crack a sector dominated by Facebook. Which boasts more than 74 million users out of a population of over 97 million. The normal measure of time that Vietnamese go online is about 7 hours, including 2H 25Min using social media. 84% of Vietnamese between the ages of 18-29 get their daily news from the internet. Just like many countries, the age group that access news through social media tend to be younger, more educated and wealthier.
84.2%
Internet
Penetration
Rate
84.15%
of Vietnamese Are
Active Social
Media Users
2H 25Min
Average Daily Time
Spent Using
Social Media
Niche Influencers You can Work With!
@LOTUSNIE
Freelance model, lifestyle, and fashion
@JSOL.THAISON
Musician, singer-songwriter, and Vpop idol
@HUONGNG
Travel, lifestyle, and vacation wear
@HANZVUUU
Lifestyle, fashion and daily vlogs
@KERSTIYYAA
Hair care, jewelry modeling, and clean fashion curator
@LUCKYONTHE13TH
Lifestyle, café-hopping, and aesthetic
@NNTAMZ
Vietnamese fashion, office wear, and aesthetic digital mood-boarding
@TH.NHEN
Y2K fashion, dance reels, and local brand modeling
@POXIEEE
Luxury travel and high-end lifestyle curator
@ZINONGUYEN
Creative director, content producer, and digital artist
Successful influencer markeTING campaigns
From product launches to seasonal promotions and brand awareness initiatives, every campaign requires the right creative direction, creator partnerships, and performance tracking to maximise impact. At KOBE, we help brands deliver influencer campaigns that resonate with local audiences while achieving measurable marketing objectives.