Return-on-influencer-spend (ROIS): Maximising your Budget & ROI
Discover how influencer marketing is evolving beyond likes and reach. The ROIS (Return on Influencer Spend) framework shows you how to combine creator content with performance and affiliate strategies to drive measurable business results. Whether you’re building awareness or scaling conversions, this guide helps you turn every influencer dollar into real ROI.
Who is this ROIS Guide for?
NEW TO INFLUENCER MARKETING?
If you’re exploring influencer marketing for the first time, this guide breaks down how to start with a performance mindset — covering creator selection, content planning, and campaign setup.
WANT TO COMBINE INFLUENCERS WITH PERFORMANCE MARKETING?
Learn how to merge influencer marketing with paid ads and affiliate tracking to drive full-funnel results — from awareness to purchase.
WANT TO IMPROVE INFLUENCER ROI?
Tried influencer campaigns before but struggled to measure impact? This guide helps you track conversions, integrate paid strategies, and align your KPIs with business results.
NEED A FRAMEWORK TO SCALE INFLUENCER CAMPAIGNS?
Use the ROIS (Return on Influencer Spend) framework to run scalable, ROI-driven campaigns across social, search, and affiliate platforms.