AUDIENCE-FIRST
CREATOR STRATEGY AND MARKETING
Led by Experts, Empowered by Technology
We believe in ...
the right focus.
... because the industry has changed.
Here's how we do it differently
Developing audience-first content strategy with the right platform selection, right timing and right formats.
Pairing the relevant creators by studying their audience, profile and past performance data.
Ensure optimal creative freedom for creators and balancing with brand’s objectives and results.
Optimizing campaigns with data analytics and content refinement .
Led By Experts, Enabled By Technology
Kobe Proprietary Tool - IMS
What is it?
A tool to for creator selection and measurement, audience understanding and segmentation, content performance and analysis, workflow and scalable creator communication,
What data is studied for pairing and optimization?
Creator’s Audience Data
1) Audience Age
2) Audience Gender
3) Audience Location
4) Audience Interests
Creator’s Performance Data
1) Brand’s content rating
2) Previous save rate
3) Previous share rates
4) Average watch time
5) Total watch time
6) Accounts reached
7) Previous link clicks/sticker taps
8) Replies
9) Work Ethics
Creator’s Profile Data
1) No. of Followers
2) Engagement Rate
3) Posting Activity Frequency and Recency
4) Content Format Strength (Video, Photos, livestream etc.)
5) Brand Fit (loves this brand, hates that brand etc.)
6) Style Fit (hype beast, on-the-go, street interview etc.)
7) Demographics (Age, Gender, Location)
8) Interests (Food, Fashion, Fitness, Pets etc.)
9) Hyper-location (Punggol, Stay near East etc.)
10) Occupation (Business Owner, Expat etc.)
11) Stage of life (Parent, Pregnant, First Jobber etc.)
12) Exclusions (Scandal, Profanity, Unhealthy image)
Engaged more than
30k+ Content Creator
Our Clients
And Hear What They Have To Say
“Kobe has the system to help automate…”
“They understood why we wanted to do this.”
“Traction and building up of momentum was really good…”
“They always dare to explore and try different things…”
Case Studies
Resulted in 6M Reach and 10M Views
Achieved more than 160,379 Saved
Exceeded Outreach target by 113%
Engagement rates surpassed targets by 269%
Past Seminars & Workshops
Media Release
Evangeline Leong, the founder of Kobe, served as one of the judges for the “Streamers Go Live” show, offering her expertise & insights to evaluate the emerging star-live streamers.
Evangeline Leong spoke on Singapore’s 89.3FM about how Kobe Technologies revolutionized the influencer marketing realm.
Evangeline Leong shared with Channel News Asia on the topic of content virality on social media platforms.
About Us
Kobe (KǒuBēi)’s AI-driven influencer system, backed by 7 years of expertise, prioritizes the real game-changer:The Audience. With 14M+ creators and 600M+ audience data, we’re not just about influencers or brands, but their intersection. Harnessing the skills and credibility of content creators to amplify messages and engage followers, Kobe has engaged 30k+ creators, 500+ brands and brought life to 7 award-winning campaigns by prioritising results, scalability and efficiency through our 8-country patented AI influencer management system. With 30 team members across 6 Southeast Asian regions, we’re partners with TikTok and Meta, and are part of a global network spanning 19 locations, poised to drive growth in new markets.
7
Influencer Agency of the Year Awards
8
Patents In Influencer Technolgy AI
19
Offices in Integrated Global Network
Our Partners
