From Kids to Grandparents, Everyone Found Joy at Suntec City.
To turn festive cheer into actual footfall, Suntec City partnered with creators who brought their family and friends along for the ride—literally.
From grandparents winning plushies to girls’ night out under sparkling lights, the creators showed just how much there is to enjoy at Suntec’s Christmas activation. The content tapped into a wide mix of audiences—families, couples, and young adults—making it feel personal and inclusive.
Kobe worked with creators who were already celebrating the season in their own way, allowing the content to naturally highlight the carnival rides, festive décor, and gifting moments Suntec had to offer.
Because nothing says “holiday spirit” like bringing someone you love along for the experience.
