Influencer Marketing Platform In Malaysia

Malaysia has one of the most vibrant economies in Southeast Asia. Known for its strong manufacturing sector, the country is one of the world’s top electronic companies’ production bases. Aside from that, Malaysia is located in the heart of a growing region with plenty of investment opportunities. With the potential growth, the World Bank estimates that Malaysia will achieve high-income economic status by 2024. The rise of the internet and social media in the digital landscape goes hand in hand with the economic growth. Hence, a wave of opportunities was brought in for brands looking to market online. Consumers are also seeing new options to consume and access content. This shifts traditional forms of marketing to new ones to reach out to the target audience. As a result, influencer marketing has become the go-to option in Malaysia’s social media scene to cut through the noise online. Partnering with an influencer marketing agency in Malaysia can further amplify brand reach and ensure strategic, targeted campaigns.

MALAYSIA: SOCIAL MEDIA MARKETPLACE

Because of the digital wave that is sweeping the ASEAN region, influencer marketing is growing increasingly popular in Malaysia. Almost everyone in Malaysia, regardless of age, has a social media account. The majority of Malaysians—28 million out of 32.5 million—are active social media users. As such, brands are waking up to the power of marketing through a KOL influencer in Malaysia to build authentic connections with their target audience.

To navigate this dynamic landscape, many businesses collaborate with an influencer marketing agency in Malaysia or leverage an influencer marketing platform to identify the best talent and measure campaign performance effectively.

According to Digital 2021 Malaysia, Malaysians spend 9 hours and 17 minutes on the internet. This ranks Malaysia second worldwide after the Philippines for time spent on the internet. Given the high amount of time spent online, influencer marketing is undoubtedly a channel for brand growth and visibility.

INFLUENCER MARKETING TRENDS

Malaysians of all ages resonate with and take well to music-focused ads.
Rakuten Insights reports that 59% of Malaysians have purchased a product after seeing it promoted by an influencer.
With an average of 7.2 hours per week spent watching online videos, Malaysia is the most video-consuming country in Southeast Asia.
Digital videos are popular among internet users aged 16 to 34. (GMI)
Top influencer niches in Malaysia include beauty, food, fashion, and lifestyle.
8 out of 10 Malaysians use social media for product reviews.

WHY INFLUENCER MARKETING ?

Influencer marketing leverages the power of individuals who have built a following through social media platforms to connect with their audiences. Unlike traditional marketing methods, a KOL influencer in Malaysia builds trust through authentic content and personal engagement. As many consumers rely on reviews before making a purchase, influencer-generated content helps establish credibility and drives higher conversion rates, especially in the growing space of influencer marketing in Malaysia.

Influencers are effective at engaging users during the “discovery” phase of their buyer journey. Their followers often align with specific interests or niches, making it easier for brands in similar industries to tap into an already-interested audience. This creates a more organic, authentic way to build brand awareness and lasting customer relationships. Working with a trusted influencer marketing agency in Malaysia can help brands identify the right influencer fit and strategy for maximum impact.

Influencer marketing can also be highly cost-effective. While celebrities typically demand higher fees due to their broad reach, influencers come in various tiers—from nano to macro—and pricing often depends on their audience size and engagement rate. Many micro-influencers even accept free products or services in exchange for content, making it accessible for brands of all sizes. Using an influencer marketing platform in Malaysia can streamline this process, helping businesses discover, connect with, and manage influencers more efficiently.

Influencers bring their own unique voice and personality to every piece of content they create. Their authenticity and creativity allow them to produce content that resonates with their audience, making it more likely to spark interest and encourage product trials.

HOW TO GET STARTED WITH INFLUENCER MARKETING?

There are two ways to get started with influencer marketing.

Reach Out to Influencers Directly

Connecting with a KOL influencer in Malaysia on your own may seem straightforward and budget-friendly. However, this approach doesn’t always guarantee a successful outcome. It’s important to consider factors such as influencer relevance, audience demographics, engagement rates, and the minimum outreach needed to achieve your goals. Without the right tools or data, it can be difficult to measure effectiveness or find the perfect influencer match.

Work with an Influencer Marketing Agency

Alternatively, engaging an influencer marketing agency in Malaysia can simplify the process and increase campaign success. These agencies have the experience and network to identify the right influencers, develop tailored strategies, and align the campaign with your brand’s objectives. Some also leverage advanced influencer marketing platform tools to track performance metrics, audience engagement, and return on investment, ensuring a more data-driven and efficient execution.

KOBE : asia's leading Influencers marketing platform

As an award-winning influencer marketing agency, Kobe leverages artificial intelligence to help brands succeed in the Malaysian market. We identify the most relevant celebrities, macro and micro bloggers, KOLs, YouTubers, and Instagram influencers to strengthen your brand presence and spark interest in your products or services.

Powered by our patented AI engine, we deliver measurable results and seamless market outreach. Whether you’re just entering the space of influencer marketing Malaysia or scaling existing efforts, Kobe offers the most efficient, data-driven way to run campaigns—entirely from the comfort of your home.

TYPES OF INFLUENCER

Influencers are typically divided into four categories based on their reach and audience engagement: Mega, Macro, Micro, and Nano. While celebrities at the top of the pyramid have the largest audience reach, their connection with followers is often less personal. Conversely, influencers at the bottom have smaller audiences but stronger relevance and engagement. Mega Influencers: These include celebrities, actors, social media stars, and athletes with vast followings and an average engagement rate of 2% to 5% per post. Their audiences are broad and diverse, but their relevance to specific niches tends to be lower because their relationship with followers is often less intimate. Macro Influencers: Consisting of well-known vloggers, bloggers, and models, macro influencers have sizeable, category-specific followings with engagement rates typically between 5% and 20%. They maintain consistent growth and influence within their niches but may have lower engagement depth compared to smaller influencers. Micro Influencers: Everyday consumers with smaller followings, micro influencers often enjoy higher engagement rates—ranging from 25% to 50% per post. Their focus on specific topics or communities creates strong brand relevance and fosters trust through authentic, meaningful interactions. Nano Influencers: With the smallest audiences and the highest engagement rates, often between 50% and 80%, nano influencers typically connect with family, friends, or close-knit communities. Despite their limited reach, they offer exceptional credibility and genuine connections, making their endorsements highly trusted.

what we do for our clients

POWER YOURSELF UP WITH A.I

Kobe’s patented Artificial Intelligence engine analyses nine key data points from social media feeds, enabling us to quickly match brands with the most relevant influencers. Our technology also forecasts content performance and powers KPI-driven campaigns, complete with weekly tracking reports to keep you informed every step of the way. At Kobe, we are committed to not just meeting but exceeding your expectations. Get in touch to learn more about our AI-powered influencer marketing platform!

Our A.I. platform thoroughly examines influencers and their audience demographics—an essential factor for executing a successful influencer marketing campaign.

Guaranteed KPI Metrics

Outreach

Engagement

Number of Content

Our Influencers

CHARLES TEE

KAKA AZRAFF

SHAHMEER NASHRUL

SOPHIA ALBARAKBAH

MEERQEEN

FARRAH KHAIRINA

JESTINNA KUAN

LUCAS LAU

GLADISH CHAN

liA natalia

Successful influencer markeTING campaigns

A successful influencer marketing campaign can vary from small to large scale, but what truly matters is the reach and engagement each influencer delivers. Depending on the campaign’s content angle, we focus on different metrics to target the right audience that aligns with your brand objectives. Now is the time to embrace the trend and dive into influencer marketing to connect with new audiences you’ve never reached before.

HYPE Clothing CO

Influencers were given the freedom to express what “HYPE” means to them. Incorporating the trendy and versatile pieces into their style, they each created a unique outdoor lookbook. As such, they were able to not only bring out the beauty of street style, but also show how Hype’s fashion products can be worn by everyone.

Total Outreach: 479,893

Engagement Rate: 14.08%

Facebook Taknak Scam

As we scroll through our phones daily, we come across a ton of financial scams. We choose to ignore it, but many others fall prey to their deception. Despite the barrier towards educational content, the Key Opinion Leaders (KOLs) were able to capture the audience’s attention. Using different methods, they shared their own personal or a third party experience of a too good to be true financial scam. After which, they taught the three methods for preventing financial scams: “Spot, Check, Report.”

Total Outreach: 1,599,075

Engagement Rate: 3.55%

If you are interested in Influencer Marketing Southeast Asia, you can click on these links for other countries!
Singapore, China, Indonesia, Philippines, Thailand, Vietnam, Hong Kong

Influencer Marketing Platform In Malaysia

MALAYSIA: SOCIAL MEDIA MARKETPLACE

84.2%

86%

3H 01Min

INFLUENCER MARKETING TRENDS

WHY INFLUENCER MARKETING ?

HOW TO GET STARTED WITH INFLUENCER MARKETING?

KOBE : asia's leading Influencers marketing platform

+30,000 KOLs

100M+ Outreach

14 Countries

TYPES OF INFLUENCER

what we do for our clients

PLAN

EXECUTE

REPORTING

BILLING