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Kobe Case Study - vivoCITY

Festive Discovery for Chinese Expats, Powered by XHS Creators.

To reach Chinese expats during the Lunar New Year season, VivoCity partnered with Kobe to tap into XiaoHongShu (XHS), the go-to platform for this audience.

Kobe curated a selection of XHS-native creators who were not only relevant on the platform but also familiar with the cultural and festive nuances that resonate with this community. Through engaging, lifestyle-driven content, these creators positioned VivoCity as the must-visit destination for CNY shopping, food, and family experiences.

Because when your audience is niche, your platform and creators should be too.

Creators Paired

Kobe XiaoHongShu Creator
Kobe XiaoHongShu Creator
Kobe XiaoHongShu Creator

@Vivian小辣椒在新加坡

  • Chinese expat in SG
  • Known for sharing places to visit and where to travel/eat in SG
  • 13.9k following

@Nicole.Q妮小可

  • Chinese expat currently in Singapore
  • Known for sharing travel and lifestyle content and places to explore in SG
  • 31.1k following

@Starry秋秋

  • Chinese expat currently in Singapore
  • Known for her lifestyle and tips on places to visit around SG
  • 14.9k following

@stormscape 尼克 

  • Foodie, lifestyle, travel 
  • Shares captivating videos on the different contents using AI voiceover
  • 13.4k following
Kobe XiaoHongShu Creator

@小欣 Kerryn

  • Rising creator on XHS
  • Known for her couple content & places to visit and explore in SG
  • 24.1k following

 

Kobe XiaoHongShu Creator

@yoki是胶片控 

  • Chinese expat currently in Singapore
  • Known for her sharing places to visit and the latest events in SG
  • 35k following

 

Content Created

Kobe Xiao Hong Shu Case Study with Vivo