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Kobe Case Study - LAC

Pro or Casual—Kobe Found the Right Gamers for LAC Legends.

Launching a new product for gamers means understanding the gamer. For LAC, Kobe didn’t just look for creators—we matched the product with the right players, segmenting our outreach between professional and casual gamers to bring out authentic, relatable content.

Through AI-powered curation and deep insight into gaming subcultures, we helped LAC remarket their nutrition line to the audiences who needed it most—and who could talk about it naturally.

Because the best game plan starts with the right team.

Creators Paired

@a.abbiee_
247.2K Followers, Singapore

@pass10nfruit
250.7K Followers, Singapore

@binggs_
10.6K Followers, Singapore

Content Created

@a.abbieee_ With LAC Legends, I’m always able to be at my very best 🫡 Click on the yellow bag to shop LAC Legends at 35% OFF! Don’t forget to claim and use the store voucher. @lacglobalsingapore #LACLegends #LACNutritionForLife #gaming #gamer #esports #Dota2 #GamingonTikTok #whattoplay ♬ Girls Like Me Don't Cry (Remix) - thuy
@notiappleme Day in my life of being a Valorant addict😭 , finally getting W’s & Victory on my screen thanks to #LACLegends Click on the yellow bag to shop LAC Legends at 35% OFF! Don’t forget to claim and use the store voucher. #LACNutritionForLife @ @LAC Malaysia #gamingsupplements #valorant #valorantmalaysia #twitchclips #pcsetup ♬ original sound - luna
@binggs_ LAC Legends has been the gaming ally for my semi-competitive gaming journey! Click on the yellow bag to shop LAC Legends at 35% OFF! Don’t forget to claim and use the store voucher. @lacglobalsingapore #LACLegends #LACNutritionForLife #gaming #gamer #esports #Dota2 #GamingonTikTok #Whattoplay ♬ original sound - bings