Pro or Casual—Kobe Found the Right Gamers for LAC Legends.
Launching a new product for gamers means understanding the gamer. For LAC, Kobe didn’t just look for creators—we matched the product with the right players, segmenting our outreach between professional and casual gamers to bring out authentic, relatable content.
Through AI-powered curation and deep insight into gaming subcultures, we helped LAC remarket their nutrition line to the audiences who needed it most—and who could talk about it naturally.
Because the best game plan starts with the right team.
