The Return of Chicken Fries—Told Through Creators Who Get the Hype.
When Burger King brought back their iconic Chicken Fries, they needed more than just traditional promotion—they needed creators who could generate excitement and build buzz through engaging, out-of-the-box content.
Kobe challenged six creators to create quirky, visually jarring content that mirrored the campaign’s playful “Ayam Back” tagline. The result? Creators drove foot traffic to the Burger King pop-up caravan, creating a must-try experience while getting their audience excited to try the comeback product.
Because when the right creators bring the heat, the return is always worth it.
