Beauty Creators Reveal Their Go-To for Gentle Cleansing.
To support the launch of Cetaphil’s new HFCC product, Kobe tapped into beauty creators known for their honest skincare routines. Instead of scripted promotions, these creators shared real nighttime rituals, naturally weaving in how the cleanser fits into their daily wind-down.
By selecting influencers who already emphasize skin sensitivity and clean beauty, the campaign landed as credible, intimate, and trustworthy.
Because the best way to promote skincare? Let the glow speak for itself.
