Festive Discovery for Chinese Expats, Powered by XHS Creators.
To reach Chinese expats during the Lunar New Year season, VivoCity partnered with Kobe to tap into XiaoHongShu (XHS), the go-to platform for this audience.
Kobe curated a selection of XHS-native creators who were not only relevant on the platform but also familiar with the cultural and festive nuances that resonate with this community. Through engaging, lifestyle-driven content, these creators positioned VivoCity as the must-visit destination for CNY shopping, food, and family experiences.
Because when your audience is niche, your platform and creators should be too.
