The Squad: 13 Gaming Influencers, One Powerful Alliance
Kobe took on the challenge by assembling a dream team of 13 gaming influencers, each with their own unique voice, style, and following. Together, they formed a diverse “squad” representing the heart of Singapore’s vibrant gaming scene.
Targeting a local audience of 25 to 34-year-olds, Kobe’s strategy focused on authenticity and creativity. The team carefully selected creators whose content naturally aligned with the energy of Mountain Dew and the competitive thrill of PUBG. Every post was crafted to spark excitement and engagement.
These weren’t just ads; they were moments of connection. By combining the power of gaming culture with Mountain Dew’s bold branding, Kobe helped both brands tap directly into the pulse of the community.
Creative Strategy: Energy in Every Frame
At the heart of this campaign was a focus on visual storytelling. Kobe’s team designed eye-catching creative overlays that blended PUBG’s gritty battleground aesthetic with Mountain Dew’s iconic neon green energy.
Each piece of content was built around one question: Would a gamer stop scrolling for this?
The answer, time and again, was yes.
Through high-impact visuals, authentic creator voices, and shareable content, Kobe turned social media into a virtual arena where energy drinks and esports collided. The campaign not only boosted awareness for both brands but also brought the community together under one rallying cry: “Are you ready to join the squad?”
Execution: Agility Meets Alignment
Time was a critical factor. The campaign needed to roll out fast, but precision was key. Kobe’s influencer matching process proved to be both efficient and strategic, finding the perfect fit for PUBG and Mountain Dew in record time.
But Kobe didn’t stop there. Beyond selection, the team worked hand-in-hand with creators to maintain a consistent visual aesthetic across all content. This ensured that every post carried the unmistakable identity of both brands—Mountain Dew’s vibrant energy and PUBG’s competitive spirit—while allowing each influencer’s personality to shine through.
The result was a campaign that didn’t just look coordinated, it felt cohesive. Every influencer became a unique voice in one unified story.
The Impact: A Winning Combination
With 13 gaming creators onboard, the campaign reached its core target audience of 25 to 34-year-olds with stunning success. Engagement surged as followers interacted with creative posts, shared branded moments, and joined the conversation around #PUBGxMountainDew.
The campaign achieved its mission of raising awareness, driving conversation, and energising the community, all while staying true to the authenticity of the gaming world.
It wasn’t just another branded collaboration; it was a cultural crossover between gamers and lifestyle enthusiasts, united by adrenaline and creativity.
Client Testimonial: Collaboration at Its Best
PUBG and Mountain Dew’s marketing team shared glowing praise for Kobe’s work, highlighting the agency’s professionalism and creative excellence:
“We’re impressed with how efficient and quick Kobe was in finding us relevant influencers for our campaign. Not only that, they went above and beyond in working with the influencers to achieve a coherent visual aesthetic that perfectly represented both Mountain Dew and PUBG. They never fail to impress us each time! We’re thankful for all the effort that Kobe put in for our campaign!” says Marketing Lead Gerina Wong.
This feedback perfectly encapsulates what Kobe does best, which is combining data-driven insights with human creativity to deliver campaigns that are both strategic and visually powerful.
Why It Worked: The Kobe Difference
The success of the PUBG x Mountain Dew campaign wasn’t accidental; it was the result of a clear strategy anchored on three pillars:
- Relevance: Each influencer was chosen for their genuine connection with the gaming community. Their content naturally aligned with the campaign’s theme, making every post feel organic rather than promotional.
- Creativity: Kobe’s team understood the importance of visual consistency and storytelling, crafting assets that reflected both brands’ DNA while allowing creators room to express themselves.
- Agility: From ideation to execution, Kobe demonstrated speed without sacrificing quality, ensuring that the campaign launched on time and delivered results from day one.
By combining these strengths, Kobe transformed a simple brand collaboration into a full-fledged movement within the gaming space.
The Takeaway: When Brands Collaborate with Purpose
The PUBG x Mountain Dew partnership shows what’s possible when two high-energy brands come together with the right influencer strategy. With Kobe at the helm, the campaign not only reached its goals but also set a new standard for how gaming collaborations can authentically engage audiences.
For brands looking to tap into niche communities, this case study serves as a reminder that success isn’t just about visibility; it’s about connection. Kobe’s approach turned influencers into storytellers, audiences into participants, and content into culture.
Ready to Join the Squad?
The gaming world moves fast, but when brands move with purpose, the impact lasts. The PUBG x Mountain Dew campaign proves that with the right creative strategy, influencers don’t just amplify a message, they bring it to life.
So, the only question left is: Are you ready to join the squad?
Fuel your next campaign with the same energy and precision.
Partner with GetKobe and discover how our data-driven influencer strategies can connect your brand with the right creators, ignite engagement, and make your message unmissable, just like we did for PUBG and Mountain Dew.
