If you are an internet marketing wizard, you would have probably heard of influencer marketing in Singapore. These influencers include a mix of celebrities, YouTube stars and bloggers. If influencer marketing is becoming too mainstream for you, you might want to consider micro influencers to achieve online success as they are more effective and reliable.
Micro Influencer Definition
A micro influencer is your everyday consumer who has 500 to 5,000 active and highly engaged followers.
The art of Micro influencer marketing is all about discovering the relevant consumer to promote your product. They create co-developed posts on social media that serves as an effective way to drive conversions towards business objectives.
Although Singapore Social Media Influencers may have a smaller reach compared to mega influencers, they rank the highest in engagement rate. Also, the most important aspect is that they are able to generate authentic conversions among many like-minded customers. This is far more effective and powerful compared to the superficial connections and engagements you may obtain from impersonal endorsement and paid advertisement.
The Growing Mass of Singapore Social Media Influencers
The idea of Singapore social media influencers has been gaining traction at many agencies and organizations in the country. The number of micro influencers Instagram is also increasing. With similar amount of budget, this marketing technique allows brands to collaborate with audience, reach more demographics and see better engagement.
Many companies have successfully incorporated micro influencers as part of their existing marketing strategy. The recent change of Instagram algorithm has allowed micro influencers to be more visible on the platform. For companies and businesses, the secret is knowing how to find micro influencers that will take their business to higher levels of success.
However, if you want to become a micro influencer and monetize your social media influence, there are some simple things you can do to earn money and help brands promote their business.
How To be a Micro Influencer
If you want to become a micro influencer, you need first to choose your niche. Select a subject or a topic that you’re passionate about and want people to engage in.
After choosing the most relevant topic, make sure to create quality content. With the rise in popularity of micro influencers, there might be many who generate the similar content, so make sure to be relevant, useful, engaging and unique. As a micro influencer, you may not have the most popular name, but you will have loyal and relevant followings that businesses need to promote their brand, services and products.
Advertisers do not necessarily need to invest on famous A-list celebrities in Singapore. Advertisers can now generate powerful results while saving money by utilising the appropriate micro influencers in Singapore. Regardless of the industry you are in, they can take your business to higher levels of success.