December 2018

Mastering Influencer Marketing 2019: Learnings from Industry Experts

By | December 3rd, 2018|Categories: Artificial Intelligence, influencer marketing, Marketers|Tags: , , , , , , | Learnings from Influencer Marketing Experts Earlier this year, Kobe Global Technologies took part in an online webinar organized by Econsultancy and the title of the online webinar is Ask Me Anything (AMA) - Influencer Marketing 2018. In this video, the industry experts discussed and exchanged views on the current stage of influencer marketing industry. Additionally, [...]

May 2018

2 Travel influencer marketing mistakes you MUST avoid

By | May 9th, 2018|Categories: Advertising, influencer marketing, Marketers, Research and Trends, Tips|Tags: , , , , , |

These days, travel marketing is not easy. It doesn't help that it is even harder just to stay relevant in Singapore. Smart phone are everywhere in Singapore, in fact it is THE highest globally. Singaporeans are so digitally savvy and everyone is just well experienced in traveling. Just look at any Instagram profile, I can [...]

April 2018

4 Tips for influencer marketing for food marketing/F&B industry in 2018

By | April 13th, 2018|Categories: Advertising, Bloggers, influencer marketing, Influencers, Instagram, Marketers, Social Media|Tags: , , , , , , , , , |

Food Marketing is a shark infested ocean. The field of food marketing is hyper competitive that it only takes one sub-par ad, to lead your marketing budget to waste. This, along with the fact that traditional methods for food marketing just aren't effective as before. So how are you going to make it out of [...]

February 2018

Influencer Marketing: Advertising/PR?

By | February 18th, 2018|Categories: Marketers|Tags: , , , , , , |

Is Influencer Marketing a form of Advertising or PR Strategy? Rise of influencer marketing Take a quick scroll through your Instagram/Facebook.  There will be no trouble finding an influencer sharing about their ‘new found love’. Influencer marketing is a rising trend that businesses are picking up. It allows businesses to spread their brand across larger groups [...]

October 2017

Influencer Marketing for B2B

By | October 24th, 2017|Categories: Influencers, Marketers|Tags: , , , , , , , , |

Influencer Marketing in B2B Landscape             Recently more and more Influencer marketing programs are appearing in the B2B world. But obviously, there are some challenges that come with using Influencer marketing to spread awareness in the B2b world. These include things like a ROI which is unpredictable, cost justification and [...]

Guide to Successful Launch of Product

By | October 19th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

How to Effectively Introduce Your Product on Social Media Using influencers, Ads, Pre-Launch suspense, Giveaways If you wanted to effectively introduce your business to a different level of success, it is better for you to embrace the power of social media. Apart it can help you bring your product or services to a larger number of [...]

Key Opinion Leaders in Thailand

By | October 19th, 2017|Categories: Marketers, Opinion Leaders|Tags: , , , , , , , , , , |

Overview of Opinion Leader Generally trusted by many, Key Opinion Leaders have the ability to influence decision making. Since they are often under the spotlight of mass media, this increases their exposure. With the rise of influencer marketing, brands tend to look out to them to increase their brand awareness. They are known as the [...]

Drivers of Change in Digital Marketing

By | October 11th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , |

Driving Changes in Digital Marketing Trends to take note for effective marketing In the field of business-to-business industry marketing, there will always be a rapid and ongoing process of change. The changes will constantly evolve in digital marketing. This will force the CEOs and other executives to rethink the processes. Therefore, it is essential to consider the following [...]

August 2017

How Should Marketers Optimize Social Content

By | August 16th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

Guide to Utilize Social Media Effectively Creating Unique, Shareable, Engaging Content Most companies today utilize social media to market their content. However, they don't optimize social content. The difference between using and actually succeeding in using social media marketing is quite astounding. In the past, the use of social media for business tended to be in [...]

June 2017

5 Reasons to use Influencer Marketing

By | June 17th, 2017|Categories: Guide, Marketers|Tags: , , , , , , , , |

Influencer Marketing Authenticity, Engagement, Awareness, etc Marketers and brands are facing a few limitations on how they extend themselves to their target audience. This is due to the increasingly popular use of the ad block software nowadays. People are becoming more aware of AdBlock software that could block banner ads on browsers. Due to this [...]

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