July 2019

China Influencer Marketing: How to reach out to a billion consumers

By | July 5th, 2019|Categories: influencer marketing, Influencer Marketing 2019, trends|Tags: , , , , |

Also known as “wanghongs (网红)/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount of following, china’s influencers are slowly but surely becoming the next big thing in the world of marketing. Latest figures show that China’s very on micro blogging platform Weibo has [...]

July 2017

Current Marketing Trends

By | July 4th, 2017|Categories: Marketers, Tips|Tags: , , , , , , , , |

The Current Marketing Trends Things change in an instant in the field of internet marketing. One day it is about content, the following day is about anchor text. The next day it's about acquiring likes and the next morning it is about post engagement. Here are just some of the current marketing trends that can [...]