January 2019

3 interesting highlights of Influencer Marketing 2019

By | January 20th, 2019|Categories: influencer marketing, Influencer Marketing 2019|Tags: , , |

As we approach 2019, influencer marketing is still going strong. How will Influencer marketing singapore in influencer marketing 2019 evolve? Approaching a stage of content overload and more people are now taking more time off technology than ever. It will be interesting to see how businesses will engage their prospects in 2019 to address this challenge. Here’s [...]

December 2018

Understanding Influencer Marketing in detail

By | December 23rd, 2018|Categories: Influencer Content Creation, influencer marketing|Tags: , , |

Influencer Marketing Strategy Whether your brand is big or small, there are influencers in your space. Therefore, we advise that you should be building relationships with them. Definition of: Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. Marketing: The action or business [...]

Influencer Marketing Data: 3 Takeaways Brands Need to Know

By | December 22nd, 2018|Categories: Influencer Marketing Engagement, Influencer Marketing Strategy|Tags: , , |

Influencer Marketing Examples The Influencer Marketing industry isn’t going anywhere anytime soon. In fact, 84% of marketers surveyed by eMarketer said that they plan to launch an influencer campaign within the next 12 months. With this increase comes the need for standardization around influencer marketing metrics and its return on investment. Over the past year, [...]

Mastering Influencer Marketing 2019: Learnings from Industry Experts

By | December 3rd, 2018|Categories: Artificial Intelligence, influencer marketing, Marketers|Tags: , , , , , , |

https://vimeo.com/280871555/252864e8e3 Learnings from Influencer Marketing Experts Earlier this year, Kobe Global Technologies took part in an online webinar organized by Econsultancy and the title of the online webinar is Ask Me Anything (AMA) - Influencer Marketing 2018. In this video, the industry experts discussed and exchanged views on the current stage of influencer marketing industry. Additionally, [...]

October 2018

Influencer marketing: How to pay instagram influencers

By | October 14th, 2018|Categories: influencer marketing, Influencer Marketing Strategy|Tags: , , , , , , , |

Influencer Marketing 2018: How to pay instagram influencers for influencer marketing? Instagram influencers are highly popular as the heat is on for influencer marketing. How do we separate good influencers from the bad? This is important as 48% of marketers are still experimenting with incorporating influencers into their marketing. Hence this shows that the trust in [...]

September 2018

Finding Social Media Influencers

By | September 23rd, 2018|Categories: Influencers, Marketers|Tags: , , , , , , |

Social media influencers 2018 Finding Social Media Influencers is trending now as traditional advertising are attacked by ad-blockers and social media. A social media influencer definition is that they recommend and through word of mouth, inducing consumers to make purchases. Now, 71 percent of consumers are more likely to make purchases when referred by social media. [...]

How To Begin Influencer Relationship Management

By | September 23rd, 2018|Categories: influencer marketing, Marketers|Tags: , , |

Influencer Marketing Learn influencer marketing and influencer relationship management on popular influencer management platform! Why Influencer Marketing? One survey related to influencer marketing found that 89 percent of respondents either agreed or strongly agreed that influencer marketing can positively impact how people feel about a brand. That means it’s critical for brands to find the right influencers [...]

Instagram Algorithm Hack

By | September 16th, 2018|Categories: Influencer Info, Instagram|Tags: , , , , , , , |

Instagram algorithm 2018  The Instagram algorithm change 2018 has long arrived, and Instagram is opening up to explain just how the algorithm chooses what photos and videos show up in your feed. Earlier this year, Instagram announced that they would be updating the Instagram algorithm to make it more chronological to feel more "fresh". Now [...]

Working With Mega Influencers

By | September 16th, 2018|Categories: influencer marketing, Marketers|Tags: , , , , , , , |

What is a mega influencer Understanding what is a mega influencer is important. They are a kind of macro influencers that are often difficult to partner with because they are in high demand. The situation gets complicated with large commercial deals involving management teams and critical stakeholders. They are significantly more expensive than micro influencers and [...]

August 2018

Bringing Digital Marketing Expertise to Youths

By | August 29th, 2018|Categories: Marketers, Social Media|Tags: , , , , |

  This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some of the digital marketing expertise shared by the speakers. Be yourself. Perhaps you can ask yourself this question. How long do you take to upload an Instagram post? Many people would [...]

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