China Influencer Marketing: How to reach out to a billion consumers

By | July 5th, 2019|Categories: influencer marketing, Influencer Marketing 2019, trends|Tags: , , , , |

Also known as “wanghongs (网红)/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount of following, china’s influencers are slowly but surely becoming the next big thing in the world of marketing. Latest figures show that China’s very on micro blogging platform Weibo has [...]