Authenticity is one of the key pillars of influencer marketing. But with the growing prevalence of #sponsored posts on Instagram, social media users can’t help but wonder if influencers do really believe in and recommend the products they share about or is it just another #ad, #sp or #endorsed post? The line between “just another ad” and real recommendations has been blurred.
In an effort to keep things real at Kobe, we have decided to launch this hashtag as our very own trademark of real recommendations! This an optional hashtag for our influencers to add to their endorsed posts should they believe in the product/brand that they are sharing on Instagram. To ensure that our influencers use this hashtag only for right and real reasons, when an influencer decides to opt into using this hashtag for a particular post, instead of receiving his/her usual monetary payouts, portion of the profits from that particular post would be donated to charity under the Kobe #🥩UNCUT instead.
Long story short, when our influencers use this hashtagfor a particular brand/product endorsement, it means that they truly do believe in the brand/product that they are sharing and that they have donated to a greater cause! So be sure to look out for our hashtag – the symbol of a real voice from a real influence.