Remember how when you were young, you'll always love it when the calender hits late January and your family starts hanging red decorations in your house? Well it meant that Chinese New Year was just around the corner. "Long holiday's here!" "Here comes my Ang baos!" "Time for some 21 dian (blackjack)" Yet looking back, don't [...]

Delifrance Mothers and Fathers Day Before Kobe: In conjunction with Mother's Day and Father's Day, Delifrance had launched their seasonal cakes for these two occasions. They are the Green Tea Mousse cake and Tiramisu cake. Not only did they hope to drive the sales of the cakes, but also become a top choice when getting a [...]

Ayam Brand Spicy Tuna Before Kobe: Ayam Brand has recently launched three different levels of Spicy Tuna, level 2, 3 and 5. Ayam Brand, commonly associated with its tuna cans, hopes to spread awareness of its new launches. After Kobe: In addition to merely talking about the new spicy tuna, influencers challenged their friends to [...]

AussieHealth VitaSnacks Before Kobe: VitaSnacks is a European snacks brand known for its air dried snacks that retains the quality of nutrients of the raw food used. After Kobe: The concept of Space Food where nutrients from wide ranging fruits and vegetables is retained in the vacuum storage bag. Thus making it convenient to be [...]

Granny's Secret Yikowei Before Kobe: Having a strong presence in the Chinese community, Yikowei is looking to tap into the Malay community with their pineapple tarts, just in time for Hari Raya Aidilfitri. After Kobe: There were creative ways that the influencers did to promote the pineapple tarts for this campaign. In conclusion, not only [...]

Yue Hwa Chinese Product Emporium Yue Hwa Before Kobe: Yue Hwa is a brand name that is strong among the senior population. Currently, it is looking to reach out to the younger target audience, as this is the population with the upcoming spending power. After Kobe: Yue Hwa definitely created a strong social media presence after [...]

Nature's Superfoods Natures Superfoods Before Kobe: Targeting a niche target audience, Natures Superfoods are not aware of another group of potential target audience. Nature's Superfoods was finding out ways to engage their target audience online as well. After Kobe: Besides their usual target audience, Nature's Superfoods has managed to gain awareness from a new target [...]

The Quarters The Quarters Before Kobe: The Quarters hopes that Kobe can help them create hype and buzz to raise the awareness of their restaurant. After Kobe: The strategy is to post to across social media platforms such as Instagram. With 10 micro-influencers, who fits the specific criteria of love for local delights, to share [...]

Hotsoup Hotsoup Before Kobe: Hotsoup is a relatively new soup retailer in the market (operates online). Hence it needs to compete with already popular competitors such as Soup Spoon. Therefore, Hot Soup was trying to find its niche and cater to a specific target group, like health-conscious eater and those who prefer home-cooked food. After Kobe: [...]

Ma Maison Takashimaya Before Kobe: Ma Maison recently opened its latest outlet at Takashimaya and many were unaware of its presence there. This was because of its rental position in the mall. They figured they needed to do something to attract shoppers to their restaurant. After Kobe: Ma Maison pioneered the unique concept of mixing [...]