Project Description

VivoCity

Passport To Eat

Before Kobe:

ViviCity held a program to encourage shoppers to head down to the mall and try out the wide variety of food the F&B outlets have to offer. It was to be held in conjunction with the nation’s Food Festival theme.

After Kobe:

Kobe engaged food influencers and lifestyle influencers who have a strong audience interested in the latest food deals in Singapore. The influencers showcased the many F&B options available at VivoCity to revitalize the food scene and also drove more traffic to the mall.

Results:

767,279 Outreach and 14,767 Engagements