Content Strategist, Head

Posted 6 months ago

The Content Strategist, Head provides creative leadership to the content co-development process with content creators and KOLs, and encourages risk-taking and innovation for outstanding content. He works in close collaboration with the business development and marketing team by supporting the development of pricing and marketing strategies.

The work involves providing creative and business leadership to the content strategist department. This includes creative evaluation and approval of content ideas as well as identifying and collaborating with content creators s in various projects.

He should be comfortable in creative risk-taking, displays strong business acumen and be familiar with interpreting business insights. He is an expert in the media landscape with an eye on emerging content trends. He should be an effective communicator and comfortable in stakeholder management. He is also expected to have a flair for identifying, developing and promoting new talent.

Critical Work Functions Key Tasks
Evaluate proposals from content producers Establish guidelines for the evaluation of content ideas and content producers
Provide content inputs to align suitable proposals with the organisation’s content requirements
Approve content strategies based on creative as well as commercial considerations
Manage content commissioning operations Contribute to the development of the overall content strategy by leveraging on research on industry trends and key customer insights
Develop the content commissioning strategy in alignment with the overall content strategy
Develop content commissioning plans in alignment with the organisation’s overall content strategy and content guidelines
Implement metrics and mechanisms to track the performance of commissioned content across platforms and genres
Lead content commissioning negotiations for key projects
Approve contracting for content commissioning
Finalise sources of funding for commissioning operations and specific projects
Drive operational changes to streamline content commissioning activities
Drive content monetisation strategy Develop plans to position and market commissioned content by collaborating with other departments and/or stakeholders
Develop the pricing strategy for commissioned content by collaborating with other departments and/or stakeholders
Develop new services or product offerings to improve the content reach by collaborating with other departments and/or stakeholders
Build industry relationships and networks Represent the organisation at industry forums, film festivals and other industry events
Drive identification of key industry stakeholders for building networks and partnerships
Assist in building networks with  industry bodies, content producers and other key industry players
Manage teams and/or departments Define common goals, direction and accountability among staff
Define staff development strategies by coaching, mentoring and engaging in career discussions
Define effective performance management practices within department in accordance with organisational policies and procedures
Oversee budgets, forecasting, work allocations and staffing of the department


Job Features

Experience5+ Years

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