For a long time, celebrity-endorsed advertisements have been the primary medium of marketing campaigns. However, influencer marketing has picked up over the years. Unlike conventional…
This year has been filled with news and updates about the new coronavirus, also known as COVID 19. Today, we will be focusing on the…
You might have heard of the word influencer marketing, but might wonder how does it exactly work. Well, it involves tapping into influencers to achieve…
As of 7th of April, Singapore entered the circuit breaker period. In a bid to flatten the COVID-19 curve, our country has set up numerous…
Tik Tok was founded in 2012. In the short span of 8 years, it has seen an exponential growth in the number of users. It…
Ever wondered who are the top Filipino influencers to follow? Well, this article is for those of you that are interested in finding out more…
There are a plethora of ways to categorise influencers, from their following sizes to the type of content they post. Nevertheless, working with influencers offer…
We have talked about micro-influencers – but there is still a group that we have not touched on – nano influencers. Nano influencers tend to…
Influencers refer to a group of people that have the ability to shape the perceptions or influence the decision of other users on Social Media….
Micro-influencers refer to those who have a smaller following on Social Media as compared to macro-influencers. Despite their smaller reach, micro-influencers have been increasingly popular…
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