In 2019, the number of TikTok downloads for the year was at a record high of 738 million downloads. Indeed, this social media platform has…
Platforms such as Facebook, Instagram, and YouTube have taken over the social media world as we are so used to consuming content from it. Instagram…
Despite being relatively new to the scene, Tik Tok has garnered millions of active users. Therefore, we will look into 8 interesting Tik Tok campaigns…
What is TikTok? Known as “Douyin” in China, TikTok rose to prominence in the United States. It now boasts its presence in 150 markets with…
Branding creates a memorable impression on consumers. This allows your customers to form rough expectations on what they can expect from your company. And with…
As of April 2020, the percentage of internet users that have Ad-blocking tools is 46% worldwide. That is a potential 46% of the digital audience…
With the rapid changes brought about by the rise of the COVID-19, many businesses find it a struggle to adjust to the circumstances. Marketers and…
Did you know that influencer marketing has a specific way of measuring ROI (return of investment)? This is due to the unique nature of…
At the bedrock of any influencer marketing campaign, we have our influencers. The group of people that have been a big role to play in…
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